Trade Show Strategy

Participating in trade shows can be a great way to attract new sales and spread the word about your business. Unfortunately, the potential for waste (of time and money) are also great. Below are some fantastic resources for anyone looking to make trade shows profitable and economical.

Trade Show Training Resources

Tradeshow Basecamp™: Exhibit Marketing Success in Five Easy Steps (Sales Training eBook)

Cost? Just $9.99, this handbook that teaches the basics of having profitable sales conversations at a trade show.

Trade Show Sales Training

Tradeshow Basecamp™ Full Course Series for Individuals

For individual professionals. This online video course is for anyone (beginners included!) who wants or needs to understand how to have profitable trade show sales conversations.

Cost? Pricing starts at $39. Includes hours of on-demand video. Learn at your own pace with interactive quizzes and sales role play.

Trade Show Staff Training

Tradeshow Basecamp™ Full Course Series for Teams

Need to train a team? This online video course is the most affordable way to train staff to for a trade show! Quizzes test mastery of the material.

Cost? Pricing starts at $44 per seat. Seats can be re-assigned as needed to train new staff.

Direct Sales Training Resources

Face to Face Selling? A definition and guide to face to face selling.

Need a Direct Sales Strategy Plan? – This beginner’s guide explains the 5 easy steps to having a successful direct sales conversation at trade shows and other direct sales events.

Website Design

Website design is about more than programming. Your website should be intuitive and user-friendly. Below is a list of great resources on the topic of website usability.

Website development frameworks have come a long way and now make it very easy for non programmers to create professional looking websites without coding expertise.

Our favorite is WordPress– built originally as a blogging platform. In order to turn an out-of-the-box WordPress installation into a professional looking commerce website, some premium plugins are typically needed. Here are some we highly recommend:

  • Gravity Forms for WordPress: A powerful drop and drag form creation tool.
  • BackupBuddy Plugin: The best way to easily and thoroughly backup your WordPress installation without sys admin experience.
  • WooCommerce Dynamic Pricing Plugin: Create pricing incentives just like pros.

Search Engine Advertising

The advent of online advertising opportunities like Google Adwords has made it easier than ever for marketing novices to reach new customers. However, without some old-fashioned business strategy, search engine advertising can quickly become a moneypit. The following is a must-read for those new to search engine advertising.

Comments are closed.